Users will soon have a updated setting that allows them to lessen the volume of artificial intelligence-produced media appearing in their feeds. This step comes as the platform announced that it currently hosts in excess of 1 thousand million AI videos.
Trial and Implementation
The new functionality is undergoing trials over the next few weeks before a widespread release. This development comes amid a increase in content created by AI, fueled by recent AI video creators.
The Broader AI Trend
It has been noted that approximately a tenth of the quickest rising channels on a competing service only show AI-generated videos. A considerable share of this material is classified as low-quality AI content, a term for poor-quality, bulk-generated content that is frequently absurd or dreamlike.
“We know from our community that many people appreciate content made with AI tools, including computer-generated images to science explainers, and we want to provide users the power to see more or less of that, depending on their own choices,” said a company executive.
Volume and Proportions
TikTok announced that there are now over a billion videos on its network identified as AI-generated. In total, over 100 mn media items are added to the platform daily, making AI content a minor percentage of its total content library.
User Control Features
Users will be capable of decrease or raise the level of AI-generated videos they watch by opening the topic control feature in the platform and picking “AI-generated content”. Other topics that can already be adjusted under the tool include politics, fashion, aesthetics, and movement.
Platform Guidelines
TikTok’s guidelines oblige users to tag lifelike AI-made content, and it forbids harmful fake videos of public figures or emergencies. Any believable AI-generated clip that is not labeled can be deleted under its terms of service.
In addition, the app will henceforth attach an AI-generated label to content created with its own AI tools, or flagged by an cross-platform project for spotting AI-generated material. This measure is aimed to stop users from seeking to bypass the disclosure requirement.
Responsible AI Funding
The platform is furthermore launching a $2 million educational fund for professionals and institutions to produce educational content about ethical AI use. This initiative will assist charitable organizations specializing in training coding and technology.
Content Safety Approach
The video-sharing app has defended its safety measures, amid controversy over plans to make redundant numerous content moderators in the United Kingdom. TikTok is set to eliminate hundreds of positions in its user protection department in the UK capital, with trade unions and digital protection specialists voicing alarm that humans are being replaced by AI moderation.
A senior executive stated that staff-based oversight would remain essential, but AI can safeguard staff by filtering out the most harmful content before it has to be seen by staff. The platform stated a 76% decrease in shocking and graphic content reviewed by content reviewers over the last 12 months due to reliance on its machine learning processes.
We believe it is crucial to combine staff and AI to maintain a secure environment,” she said. “We’ll have people as part of that process, but we additionally believe it’s highly necessary to reduce exposure to harmful content as swiftly, which is the area in which a extensive automated help is making a difference work at speed.”
